Publications

November 1, 2014

Weekly Report 14-44

THE ONLINE ADVERTISING WORLD IS TRANSFORMING RAPIDLY BUT WITH DIFFICULTY. While computer exchanges “match marketers and audience segments with increasing precision… at best only 70% of Web ads get seen for more than one second… and 36% of Internet traffic is fake, generated by phony websites that hijack traffic” to collect ad dollars from working... Continue
October 25, 2014

Weekly Report 14-43

THREE SIMPLE CORE ‘RULES FOR MAKING DIFFICULT DECISIONS’ according to Richard Branson head of the Virgin Group companies are: (1) Don’t act on an emotional response; instead take time to settle down and collect data before taking action; (2) Look at the big picture, short and long, and how your action will affect other priorities;... Continue
October 20, 2014

Weekly Report 14-42

THE ‘INTERNET OF THINGS’ – CONNECTION OF ALL STUFF TO THE ‘CLOUD’ – is on course to multiply tenfold in the next half-dozen years (utilizing 44 trillion gigabytes of connection), according to several prominent studies. “We have never seen these numbers before in human history and are only at the beginning of understanding how to... Continue
October 11, 2014

Weekly Report 14-41

‘CAREER BURNOUT’ AFFECTS ALL BUSINESSES & PROFESSIONS when workers lose perspective on the criticality of work-life purpose and balance. Top causes include: (1) Lack of personal mission, balance or boundaries; (2) Mismatch between who you are, and what the job requires you to be; (3) Trying to live up to someone else’s standards or definition... Continue
October 6, 2014

Weekly Report 14-39

BE CAUTIOUS OF NEW APPS WHICH SPAM ALL YOUR CONTACTS. “Growth Hacking’ is the term which describes “what happens when developers go beyond merely building in social hooks that help products go viral, and instead try to force virality at the expense of the user. They indiscriminately ‘select all’ when posting to contacts, forcing you... Continue